About Us

                The Good Word is a Jakarta, Indonesia-based consultancy focused on the highest-level due diligence, copywriting services and media consultancy.

It is led and was established by veteran journalist Marcel Thee, a senior media consultant and editor with over two decades of professional experience in the field.

Thee was Director of Content at VICE media and led its APAC team. He was Managing Editor at The Jakarta Post and founded the multimedia company Monograph. He has led, managed, written, and edited for numerous global publications including Nikkei Asian Review, South China Morning Post, International Business Times, VICE, Rolling Stone, NME, Kulturaustausch, The Jakarta Globe, The Jakarta Post, Globe Asia, The Peak, and many more. 

The Good Word research, writing and editing team is made up of the country’s best writers. From tech, F&B, health, and more - We have specialists in every discipline brands today require. 

Be the best by being with the best

Clients

                Google, Ritz Carlton, CIMB Niaga, PT. PAS, Djarum, Boga, Sarihusada, BSA Land, Australian Tourism Board, Japanese Tourism Board, KINI mall, BlueWaves, Princess Cruises, Conrad Hotels, Padma Hotels, Warehouse Hotel Singapore, Singapore Tourism Board, PT. Sandimas Intimitra, Paradise Dynasty, Laneway Festival, Du'Anyam, Neon Lights Festival, Sunset Limited, Table Six, Studio 1212, Science Werk, Sandei Blinds, Sugar & Cream, Culture Royale, Gradana Property, Master Label, Gorry Holdings, and many more.


Be with those who congregate with the highest echelon 

1. Risk Intellegence, Background Screening, Due Diligence

             
For close two 20 years, our journalism-based researchers have delivered hundreds of Due Diligence, Risk Intelligence, Market Research, and Background Screening projects globally— helping businesses, investors, and organizations assess risks, verify partners, uncover reputational issues, map market landscapes, and make informed strategic decisions with confidence. 

We provide source-driven reputational due diligence and risk intelligence on individuals, companies and organisations, helping clients understand the people and businesses behind a potential relationship, investment, transaction or partnership. Going beyond conventional desktop research and publicly available records, we identify and discreetly interview people with direct or close knowledge of the subject — including industry experts, former employees, business partners, competitors, associates and other relevant sources.

Our work is primarily focused on Indonesia, Singapore, Malaysia, the Philippines, China, with additional coverage across Australia, Papua New Guinea, South Africa, New Zealand, and more.

We assess and cross-reference these first-hand accounts with available information to produce clear, independent and decision-useful reports. Rather than simply compiling allegations or public records, we distinguish between direct knowledge, opinion, hearsay and conflicting accounts, identifying areas of consensus as well as issues that warrant further consideration. Our reports give clients a deeper understanding of a subject's reputation, business conduct, relationships, track record and potential integrity or reputational risks — providing insight that may not be visible through conventional due diligence alone.

Helping businesses uncover risk, verify trust, and make informed decisions.